Our Mission
To make the world happier, healthier and more meaningful through friendship.
We3 is a technology company focused on making it easier for adults of all ages to make genuine new friends by privately matching individuals into small, highly-compatible groups.
We’re a Canadian startup with users all over the world.
Our Story
It was Friday night and I just wanted to share some laughs and drinks with friends—anything to get my mind off the miserable week that had just gone by. But I had no one to call. College was over and my close friends had all left. Read our story
Friendship: The most powerful lever to pull
Almost every study ever conducted trying to understand the source of our overall happiness concludes that the single strongest determinant is the quality of our personal relationships. They keep our brains sharp, our bodies in shape, our immune systems strong, and they even help us live longer. They also serve to counteract daily stress, anxiety, risks of heart disease and depressive symptoms. More on the science of friendship
Our Challenge
The process of making meaningful new friendships as an adult is extremely difficult, inefficient, time-consuming, and awkward.
Societal Trends
Covid-19 has accelerated a loneliness epidemic that has been sweeping the modern world. More than half of us now report feeling alone sometimes or always.
- People are geographically mobile and are thus more likely to be living apart from friends and family. More people report living alone today than at any time before.
- New models of working (telecommuting, the “gig economy”) create flexibility but reduce in-person interaction. Over 90% of new jobs since 2005 are contractors and temps.
- Social Media is isolating us from our communities.The ad-supported business model for media consumption rewards attention-capturing products and individualized entertainment, weakening one’s resolve to meet up with others person and bolstering the perception that they might not want to either.
Individual Barriers
Trying to make new friendships as an adult is often embarrassing, awkward, ineffective, and time-consuming. After the age of 25, the number of friends we have consistently declines.
- We’re afraid of the stigma attached to saying you’re looking for friends. We presume that others suspect it’s a character flaw.
- We avoid awkward encounters. It can be uncomfortable and stressful to talk to new people you may have little in common with.
- We become selective. We know what we want in a friend, and we’re less flexible about it.
- We get busier so we don’t have much time to make new friend.
We want to eradicate unwanted loneliness
If you’d like to help us make this vision a reality, please reach out.